BMW iX3, Marlon Lipke and SWOX: Zero-Emission Surf Travel
SWOX is expanding its ongoing partnership with BMW into the automaker’s electric vehicle segment. The partnership with BMW i is led by SWOX athlete Marlon Lipke. The pro-surfer will be driving the all-electric BMW iX3 this year. In addition, Marlon is working on an exciting new project called the #electricwavejourney, which is planned for this fall. For the first time ever, sustainable German corporations and surfers in Europe unite to pursue their common goals of environmental protection and sustainability. Now SWOX and Marlon Lipke sealed the deal with the BMWi team at the BMW Welt in Munich, where Marlon also received his all-electric SWOX-branded BMW iX3.
Surfing usually means traveling – for a long time and with bulky board bags. Passionate surfers know the drill, especially when it comes to surf trips in Europe. Though most electric cars are designed particularly compact for urban usage, which makes fitting in boards and luggage almost impossible. Additionally surfing is time-sensitive: If you are game to travel in search for waves, you don’t want to miss out by being late when the next swell hits the coast. Being stuck at a charging station could mean missing a swell window. These are a few of the reasons why all-electric cars haven’t taken off for surfers and other outdoor sports enthusiasts just yet. The all-electric BMW iX3 is a game-changer and Marlon Lipke is excited to put the SAV to a meaningful test in 2021.
Partnership focuses on environmental protection and zero-emission travel.
“What’s most fascinating to me is how the BMW iX3, as an all-electric SAV, combines range and power with enough storage space, but is compact at the same time. This makes it the first all-electric vehicle that is actually suitable for surfers who often travel long distances in search of waves,’” says Marlon Lipke.
WOX Athlete Marlon Lipke after a successful search for waves | photo: Joao Bracourt
The partnership between SWOX, BMW i and Marlon Lipke didn’t happen by chance. Partnering with BMW i and the first BMW Sport Activity Vehicle (SAV) was a logic development for SWOX in 2021.
Sourcing, producing and selling sustainable products are a key part of the SWOX mission. Environmentally friendly ingredients, sustainable packaging, short and efficient supply chains, production sites in Europe, and greater awareness and environmental protection are the central theme of the ongoing SWOX Impact initiative. Through the collaboration with BMW i this theme now comes full circle in terms of transportation and traveling.
Marlon Lipke travels with the all-electric BMW iX3
SWOX athlete Marlon Lipke represents the “driver side”. The 36-year-old is not only the most successful German pro-surfer, nationally and internationally, but he is also the founder and co-founder of several explicitly sustainable brands and companies. Therefore, a sustainable lifestyle is not just a loose claim for Marlon, but a very conscious decision in all parts of his everyday life.
CHECK Marlon Lipke on INSTAGRAM
“Surfing is all about the connection with nature and the ocean. As professional surfers, we are constantly traveling. You learn a lot from other cultures, countries and economies. I want to visualize and share this knowledge while traveling through urban and coastal regions,” says pro surfer Marlon Lipke
To sum it up, the message is simple: outdoor athletes and electric mobility belong together. What if sustainable brands, outdoor athletes and fully-electric vehicles would no longer just turn heads, but change minds? The range, efficiency, functionality and spaciousness of the BMW iX3 are the framework for this new opportunity and partnership. Marlon Lipke will show how sustainability and zero-emission driving can easily be integrated into everyday life and the travel plans of a professional athlete. Let the #electricwavejourney begin.
